Have you ever watched a video where your favorite star appears to be caught in a scandal, only to discover it was a hoax? Or received an email from your boss that seemed suspicious? Welcome to the realm of deepfakes, a rapidly growing technology that utilizes AI to fabricate fake media such as videos or audio clips. Although deepfake media might appear genuine, they’re manipulated.

While deepfakes can be used for fun purposes like satire or entertainment, they can also be misused. They have been featured in political campaigns. For instance, in 2024, a fake robocall replicated a candidate’s voice to deceive people into believing they said something they didn’t.

Deepfakes have the potential to spread false information, tarnish reputations, and even impact financial markets. They are also utilized in phishing attacks. It’s crucial to understand how to identify different types of deepfakes.

How to Spot Different Types of Deepfakes

Face-Swapping Deepfakes

This common type puts one person’s face onto another’s body in a video. They can look real, especially with high-quality video and advanced AI. Here’s how to spot them:

  • Search for inconsistencies: Examine the lighting, skin hues, and facial reactions. Are they uniform and unaltered throughout the video? Pay attention to minor mistakes, such as hair not behaving correctly or minor misalignments in the face and neck.
  • Check where you found the video: Was it on a trusted news site or a random social media page? Be careful of sources you can’t verify and unknown channels.
  • Listen carefully: Does the voice sound right? Does it match the person’s usual way of speaking? Variations in voice tone, pitch, or accent can serve as hints.

Audio Deepfake

This type makes fake voice recordings that copy a person’s speech. Fraudsters can exploit these to create counterfeit audio messages or fabricate statements. Here’s how to identify them:

  • Pay attention to the sound quality: Deepfake audio may have a robotic or unnatural tone. This becomes particularly noticeable when contrasted with genuine recordings of the same individual. Pay attention to unusual silences, irregular articulation, or peculiar stress.
  • Assess the material: Does the audio message’s content align with the person’s usual expression? Or does it fit within the context it’s being presented in? Consider whether the content seems out of character or goes against known facts.
  • Look for proof: Is there any independent evidence to support the claims? If not, exercise caution.

Text-Based Deepfakes

This new type of deepfake uses AI to create written content like social media posts, articles, or emails. They mimic the writing manner of a particular individual or publication. This can be extremely hazardous. Scammers can use these to spread false information or pretend to be someone online. Here’s how to spot them:

  • Examine meticulously: Be observant of the writing style, choice of words, and tone. Does it align with the person’s typical writing or publication? Look for odd expressions, grammatical errors, or tone inconsistencies.
  • Verify the information: Cross-check the data in the text with trustworthy sources. Don’t solely depend on the content itself for validation.
  • Watch out for strong emotions: Be careful of content that makes you feel strong emotions like fear, anger, or outrage. Fraudsters might employ these to distort your perception.

Deepfake Clips featuring Object Alteration

This deepfake category goes further than just modifying faces and voices. It utilizes artificial intelligence to adjust elements in video clips, like altering their look or actions. Malicious individuals may use this to concoct events or tamper with visual evidence. Here’s how to spot them:

  • Watch the movement: Watch how objects move in the video. Does their movement appear realistic and consistent with physical laws? Watch out for abnormal motion sequences, abrupt shifts in object dimensions, or discrepancies in illumination and shadows.
  • Locate the original: If feasible, try to find the original source of the video clip. This can help you contrast it with the doctored version and identify modifications.

Staying vigilant and utilizing analytical reasoning are essential in the age of deepfakes. Learn about the different types, spot potential warning signs, and verify information through trustworthy sources. These steps will help you stay informed and safe.

Arrange a Security Inspection for Your Device

Scammers are using deepfakes for phishing attacks. Just a single click could download a virus. A device security check can provide you with peace of mind. We’ll search for any possible risks and remove them.

Reach out to us today to find out more.